How our analytics methodology works
Get expert-driven clarity for advertising decisions
Our process ensures you gain practical, unbiased insights into your advertising campaigns, turning data into a trusted guide for your next steps.
Meet the pelvynaroex team
Industry practitioners in data analytics and advertising
Clare Weston
Lead Analyst
Focus areas
Clare brings over ten years of experience in campaign analysis with a focus on Australian market nuances and actionable insight delivery.
Clare Weston
Lead Analyst
Focus areas
Clare brings over ten years of experience in campaign analysis with a focus on Australian market nuances and actionable insight delivery.
James Yeh
Media Specialist
Focus areas
James combines media knowledge with a data-first mindset, enabling comprehensive analysis across both traditional and digital platforms.
James Yeh
Media Specialist
Focus areas
James combines media knowledge with a data-first mindset, enabling comprehensive analysis across both traditional and digital platforms.
Georgia Rowe
Senior Data Scientist
Focus areas
Georgia uses advanced data science techniques to ensure every analysis is objective, thorough, and contextual for local businesses.
Georgia Rowe
Senior Data Scientist
Focus areas
Georgia uses advanced data science techniques to ensure every analysis is objective, thorough, and contextual for local businesses.
Nathan Fox
Client Solutions
Focus areas
Nathan ensures clients receive clear, ongoing support, bridging technical analysis and practical recommendations for each partnership.
Nathan Fox
Client Solutions
Focus areas
Nathan ensures clients receive clear, ongoing support, bridging technical analysis and practical recommendations for each partnership.
Our five-step analytics process explained
We believe clear, repeatable processes drive reliable results. Each step is tailored for your unique advertising goals, ensuring transparent, actionable outcomes every time. From collecting campaign data to delivering the final insights, we keep you informed and supported.
Initial campaign and objective review
Data collection across relevant channels
Rigorous performance and audience analysis
Development of custom reports and findings
Personal consultation and recommendations
How we compare
Direct market analytics advantage